FOR THOSE WHO DEMAND THE WORLD'S FINEST
IN LUXURY WRIST WATCHES

A Long Tradition of American Luxury Watch Making Resurfaces at Sedona Watch Works

World traveler, vintage race car driver, pilot, precision machinist, and master jeweler, Geoffrey Roth has always appreciated the finer things in life. He also creates some of the finer things.

Geoffrey's impeccably designed jewelry has been available for three decades now at his gallery, Geoffrey Roth, located under the bell tower at internationally known Tlaquepaque Arts and Crafts Village in Sedona, Arizona.

Geoffrey's lifelong love for precision machinery and engineering has propelled him to master another artful expression: fine watch making.

His ability to fuse tradition, artistry, precision engineering and innovative design, has resulted in his version of the wrist watch. Geoffrey considers luxury watches to be "the epitome of personal mechanical instruments". Designed, machined, created, assembled and tested in his studio in Sedona, Arizona, these fine timepieces are available in only very limited editions. What began as focused determination in 1998 has now culminated in Sedona Watch Works.

At a time when fine watch making has all but disappeared in the US, Sedona Watch Works is a strong emerging presence among only a handful of watch makers in the United States.

"What was important to me when I designed the watch was the flow of the lines of the case, the combination of materials, shapes and colors."

Except for the ETA 2892-A2 Swiss mechanical movement, I have designed every component myself. Every curve, every corner, every square millimeter of the watch has my heart in it.

The line today consists of the second edition men's watches as well as the ladies' midsize watch which was completed in fall of 2008. A Chronograph and other models are in the process of design.

Geoffrey Roth chooses only the best quality components. The cases are machined in his studio from 316L stainless steel or are made out of solid 18 Karat rose gold. The Swiss mechanical movement is the ETA 2892-A2. It is a well proven caliber and considered the most reliable in its class.

Other components include: sapphire top and bottom crystals, silvered dial, blued steel hands, crown with a synthetic ruby, Genuine Louisiana alligator straps, double deployment clasp and a water resistance of 10 atmospheres.

All watches are quality tested in Geoffrey's studio with the best Swiss testing equipment.

The solid 18 Karat rose gold watches are complemented with a single Orbita Burl Wood watch winder box.

Prices range from $5'500 to $21'500 for the men's models.